To be an efficient image-maker that effectively communicates and publicizes the activities, programs, goals and objectives of the Ministry.
To create a better understanding/awareness for the Ministry’s mandate/activities in the eyes of the public (stakeholders) and at the same time create and promote a positive image for the Ministry.
Among others, apart from keeping a close mutual working relationship with the various media organizations, the Unit is responsible for the direction of information management as discretion dictates, in order to maximally bridge all gaps in communication flow, thus putting the Ministry’s image in its proper context
Information unit in an organization works directly under the office of the Chief Executive. In the case of BEP, the Unit reports to the Honorable Minister/ Permanent Secretary and, by extension, covers all the Ministry’s activities.
Basically, the unit is charged with the responsibility of regular gathering, compilation and dissemination of information, and keeps records of activities of the Ministry. Under its proper coordination, effective coverage of activities of the BEP is provided and maximum publicity is given through print, electronic and social media.
The unit also employs effective media relations through regular and periodic interaction with various media organs/channels to create a better understanding of the Ministry’s mandate, and enhance its corporate image.
Brief on Information Unit: